From hunter-gatherers and settlers and colonisers to space explorers and social media champions, our human race has travelled quite a distance. A large part of this journey has been possible due to the innovative and inventive abilities of the humans.
We’ve already seen what the Six Es of Innovation look like, from Epiphany to Empowerment.
To continue this journey of innovation, one must evaluate, engineer and execute the epiphany. In this article we focus solely on the Evaluate stage.
Any idea needs to be assessed for worthiness, mainly against three factors. Desirability; which focusses on the market, viability; which focusses on the company/individual with the ideas, and feasibility; which focusses on the surrounding ecosystem/infrastructure necessary for the idea to flourish.
Desirability: With desirability, our focus is outward, towards the market. Some of the questions we try to answer from a desirability perspective are:
Viability: With viability, our focus is inward, on ourselves and our organisation. Questions that we will aim to answer here include, but are not limited to:
Feasibility: With feasibility, our focus is bi-directional, outwards on the supporting eco-system, and inwards on whether we can create one, if a suitable eco-system doesn’t exist. We aim to answer questions such as:
Once we are convinced we have a winner here, the next phase is to engineer the proposed product/solution.
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